Melleka Marketing — Google Ads Report

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Campaign Breakdown

PMAX | General Marketing Services Enabled

$623.78
Spend

98
Clicks

8,260
Impressions

6
Conversions

$103.96
Cost/Conv

1.19%
CTR

28.2%
Search Imp. Share

SEARCH | $100 Sprint | High-Intent Marketing Services Enabled

$260.24
Spend

37
Clicks

550
Impressions

0
Conversions

$7.03
Avg CPC

6.73%
CTR

10.0%
Search Imp. Share

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Search Terms Report — Top Queries

Search Term	Campaign	Clicks	Impr.	Cost
digital marketing Excluded	$100 Sprint	4	50	$27.03
gray digital media Excluded	$100 Sprint	2	1	$13.92
outsource marketing companies	$100 Sprint	1	1	$11.29
smb marketing	$100 Sprint	1	2	$8.00
good ways to advertise small business Excluded	$100 Sprint	1	1	$7.61
dooh companies Excluded	$100 Sprint	1	1	$7.00
seo services Excluded	$100 Sprint	1	1	$7.00
digital marketing strategies Excluded	$100 Sprint	1	2	$6.96
small business marketing company	$100 Sprint	1	2	$5.74
outsource marketing	$100 Sprint	1	2	$5.53

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Changes Made During This Optimization

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First full report — baseline established. No automated changes made yet. The cron job will begin daily optimizations starting tomorrow (March 8).
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Noted: The $100 Sprint Search campaign has spent $260 with 0 conversions in 7 days. CTR is strong at 6.73% but no conversions indicates a landing page or offer issue, not a keyword issue.
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Several irrelevant search terms already excluded: "digital marketing" (too broad), "seo services", "dooh companies", "gray digital media". Good negative keyword hygiene already in place.

PMax is carrying the account with 6 conversions at $103.96 CPA. This is the primary revenue driver.
Search campaign has great CTR (6.73%) but zero conversions — the traffic quality is there but the landing page or conversion path needs work. Consider testing a new landing page with a stronger offer.
Search impression share is only 10% — there is massive room to grow if conversion tracking can be improved.
"Outsource marketing companies" and "smb marketing" are high-quality search terms. These show buyer intent.
PMax impression share at 28.2% suggests budget is the main constraint. If conversions stay steady, a budget increase could yield more volume.
Recommendation: Pause the Search campaign if no conversions appear in the next 3 days. Reallocate budget to PMax which is proven to convert.